How to Promote Crypto Projects on Instagram Successfully

In only a few weeks, each crypto’s value has increased a lot. It has become evident that different events around the globe directly impact the price of digital currencies. Because of that, people need to be wise and well-prepared before making any investment. Crypto pump and dump groups can be pretty helpful, especially for beginners that aren’t too familiar with cashless world.

Yet, do you know what’s even more challenging? Start your crypto project and achieve long-term goals. In a competitive market like this one, it is essential to use all the marketing tools and split from the mass of other projects active in today’s crypto market.

Instagram is one of those tools! However, it will mean nothing to you if the methods of promotion you use aren’t good enough. That’s why we have decided to discuss the best ways to promote crypto projects in IG. Let’s learn something new!

Start by Creating a Compelling Profile

The purpose of the IG profile is to leave a first impression and convince potential followers (read: investors) that the project has the potential to grow in the future. Don’t just share essential information about the project. Use your profile to properly explain your brand identity and what exactly you want to achieve.

There are two things you need to work on – publishing high-quality pictures and writing engaging textual content (bio and post descriptions). In addition, don’t forget to add a link to the official website.

Developing Engaging Content

This is probably the most challenging part of all. Developing engaging content is a task that requires consistent creativity. The purpose of the posts is to establish authority in the crypto space and provide your followers with value. There are four categories of posts that you can share on your IG profile, and they are:

● Educational content (try to teach people about crypto in general, but adjust it to the needs of your project)

● Latest news related to your project

● “Behind-the-scene” glimpses (be interesting here)

● Visually appealing graphics.

Collaboration with Influencers

Some studies show that influencer marketing boosts ROI by 650%. That only confirms how powerful this marketing method can be. Yet, in this case, you should focus more on reaching a larger audience and establishing credibility within a specific group of people.

Unfortunately, crypto project owners usually make a common mistake. They get impressed by the number of followers, likes and comments and agree to collaborate with the people running those pages for not a small amount of cash.

Adequate influencers are those who publish content related to crypto and are followed by digital currency enthusiasts. Why would someone interested in sports invest in your project? So, properly research the target audience of the influencer you want to hire and make a good investment.

Organize Giveaways and Contests

You have probably heard the quote by David Levithan, who said – “to get something, you must give something away.” As a newbie on the market, it would be wise to organize giveaways and contests on your Instagram profile. There are multiple reasons why you should do that.

First, competitions boost the engagement of the profile. Also, you will manage to attract new followers that way. Ultimately, the rewards should be in the form of cryptocurrency that you plan to launch. Think of creative quizzes and establish a clear rule – only participants who follow your page, liked your post and tagged a friend can participate.

Go Live on Instagram

If you are a shy person, this may seem like a problem. The truth is, there is no reason to be nervous or anxious. Sharing information in real time will only increase the engagement of your profile. Simultaneously, you will represent yourself as a true expert in the crypto field, which only boosts the credibility of your project.

So, how should IG lives look? Our recommendation is to turn them into Q&A sessions. Answer all the questions asked by the followers. You can go a step further and invite some professionals within the industry to do interviews. This is the best way to explain all the essential details about your project and teach people more about the crypto world in general.

Pay Instagram Adds

We support everyone who tries to boost the IG community organically. Unfortunately, that often isn’t enough. It is recommended that crypto project owners invest a certain amount of money in Instagram ads.

It is a myth that more money will bring better success. A more important thing is how you will optimize your ads. Before doing that, make an in-depth analysis of your potential investors. Focus on specific demographic filters and interest-based targeting. If you don’t reach people who could really be interested in your cryptos, then this can be quite a bad investment.

Conclusion

All the tips we shared will help you successfully promote your crypto project on IG. It is recommended that you make a plan before even creating an account on this powerful social media platform. Plan your content for the next three months, but be ready at every moment to make adjustments and cover trendy topics since a lot of things are happening in the crypto world every single day.